Event marketing isn’t just fun and games, it’s a smart marketing strategy. Getting people together, and giving them an opportunity to walk for a cause, or to simply enjoy a nice meal with great music, for the purpose of establishing a stronger relationship with your brand or to raise money for your philanthropy is brilliant for a number of reasons. The most important reason is brand affinity. People like to know that you’re more than just the place they go to buy widgets, or a sandwich or an organization that feeds the needy. They want to know that you are human, approachable and in some way invested in the community. An event can make that connection.
- Category: Business
- Tags: event promotion - maximize digital media | lakeland, fl